I spent hours building something that could bring OC Chiropractic more new patients every month from Facebook and Instagram.

You have about 2,070 followers and highlights full of real treatments, like the Y-Strap, decompression, shockwave and cupping. The newest post I could find is from July 20. When I checked Meta's Ad Library on November 10, you weren't running any ads.

Anyone who looks you up on Instagram sees a page that stopped four months ago, and people near the office who've never heard of you don't see anything at all.

A month of posts that all come from one filming visit, plus ads shown to people near the office. Both are below.

There's no new-patient offer anywhere on the site. The homepage says spinal decompression is "at the core of our practice," but nothing tells a new person what a first visit includes or what it costs.

A stranger has to call and ask, and most people won't. They'll book with the office whose ad told them the price.

One clear offer, a $49 Spinal Decompression Visit, on its own page with your Google rating, your patients' words, Dr. Patel and a four-field form.

Your Request Appointment form asks for a date and a reason, then says "this is only a request, someone from our office will contact you shortly." You're closed Friday through Sunday and from 1 to 2 on weekdays.

Someone who fills it out on Friday night hears back Monday at the earliest. By then plenty of people have booked somewhere else.

A shorter form, a text that goes out on its own in under a minute, and a call from the office when someone's free.

Of about 25 photos on the pages I checked, two are from your office: Dr. Patel's headshot and the team photo by the logo. The shockwave, decompression and adjustment photos are stock images.

People can tell, and an ad with a stock photo looks like every other chiropractor's ad in Orange County.

One filming visit gives you real photos and video for the ads, the posts and your website. Your web company, ViziSites, can swap them in.

Your site has Google Analytics 4, which is good. It doesn't have a Meta Pixel.

If ads started tomorrow, Meta couldn't tell who visited or booked, and you couldn't show the ad again to people who looked but didn't book.

Add the Pixel, set up inside Meta's rules for health businesses, before any ad money goes out. It's a quick job for ViziSites.

Your Instagram bio opens with two questions to the reader, one about their neck and back pain and one about their pain medication.

That's fine in a bio. In an ad, Meta's health rules don't allow asking people about their own health, and ads worded that way get rejected.

The ads below talk about the visit, decompression and Dr. Patel, the way Meta's rules allow.